Kinder World is a non-profit initiative dedicated to encouraging compassion for animals by distributing educational videos online. It all started in 2011 when two of us decided to translate and distribute Gary Yourofsky's speech to people in Israel. With the help of social media and effective marketing, we've managed to get the speech to go viral.
The speech was so successful it is estimated it encouraged over 100 thousand Israelis to change their eating habits to benefit the animals. When we saw how one video could change so many hearts and minds, we understood the enormous potential of educational viral videos. That's when we dedicated ourselves to distributing powerful videos encouraging compassion for animals.
Nowadays, we focus most of our time on editing educational videos showing animals as individuals worthy of our kindness and compassion. Then, we translate the videos into different languages and publish them on our other Facebook pages in English, Spanish, Portuguese, Hindi, French, Italian, and German. Between 2017 and 2018, our Facebook videos were viewed more than 2,500,000,000 times.