Kinder World is a non-profit initiative that is dedicated to encouraging compassion for animals by distributing educational videos online. It all started in 2011 when two of us decided to translate and distribute Gary Yourofsky's speech to people in Israel. With the help of social media and effective marketing, we've managed to get the speech to go viral.
The speech was so successful, it is estimated it encouraged over 100 thousand Israelis to change their eating habits to benefit the animals. When we saw how one video could change so many hearts and minds, we understood the enormous potential of educational viral videos. That's when we decided to dedicate ourselves to distributing powerful videos that encourage compassion for animals.
Nowadays, we focus most of our time on editing educational videos that show animals as feeling individuals, worthy of our kindness and compassion. Then, we translate the videos to different languages, and continue to publish them in our different Facebook pages in the languages of English, Spanish, Portuguese, Hindi and German. Between 2017 and 2018, our Facebook videos were viewed more than 2,500,000,000 times.