Factory Farming: The Truth is Hard to Swallow

This remarkable cinema ad was created by Voiceless: the animal protection institute in order to shed light on factory farming. The ad appeared in cinemas across Australia, trying to inspire compassion for pigs among the sea of ads that try to convince people to buy more meat.

Thanks to this ad, pigs had their screams heard by many people who still eat animals. And for a few powerful seconds – their feelings and lives mattered a lot more than a piece of meat.

Other must-see short films:

Casa de Carne

This award-winning short film will leave most viewers speechless and with a lot to think about.

Food For Thought

From the same team of Casa de Carne, this short film delivers a powerful point in a brilliant way.

Factory Farming: The Truth is Hard to Swallow

This powerful ad left a lot of viewers in shock while it played in movie theaters.