Factory Farming: The Truth is Hard to Swallow
This remarkable cinema ad was created by Voiceless: the animal protection institute in order to shed light on factory farming. The ad appeared in cinemas across Australia, trying to inspire compassion for pigs among the sea of ads that try to convince people to buy more meat.
Thanks to this ad, pigs had their screams heard by many people who still eat animals. And for a few powerful seconds – their feelings and lives mattered a lot more than a piece of meat.